About Me

Adaptation, growth, and giving back to society are my key goals. I have been on a path of self-discovery since I became a teenager. This path has had several ups and downs, leading me to find my passion for communication. My path started at home, where I picked up my first paintbrush at four. From there, the several roads and highways always brought me back to it. Art is a tool for personal communication and the expression of my emotions. It was then I first encountered my subconscious enthusiasm for communication; however, it took me till I was 20 to discover it. 

 

 

Reflecting on my years in high school, a boarding school in Rajasthan, India, I was known for my creativity and imagination. Earlier, art was my way of expressing my insecurities. I gradually took to graphic design and photography. This motivated me to work in the real world as a freelancer; I then moved on to brand identity design and advertising. I recognized communication as an essential tool in brand building, which also made me apprehend the importance of writing as a component of communication and design. As a result, I opted to pursue a Bachelor’s degree in English.

 

After that, I went to work for Encardio-rite Electronics Pvt. Ltd., a geotechnical firm that manufactures sensors. My role was to develop digital media and communication for the Encardio brand. Interacting with people from various departments, teams and offices allowed me to learn about professional communication in an organization’s expansion, recognition, and management. My desire to grow this skill led me to pursue my Master’s Degree in professional communication. The entire experience of strategic planning, digital marketing, and brand management communication is something I am really passionate about.

sKILLS

Adobe Creative Suite 95%
Digital Storytelling 86%
Research & Data Analysis 90%
Digital Marketing 90%
Microsoft Office 98%
Client Relations 88%
Content Creation 96%
Strategic Planning & Communication 93%

professional Experience

Where I've worked

Connection Silicon Valley

Marketing & Communications Assocaite

  • Collaborated with cross-functional teams to make strategic plans, optimize workflows, monitor member analytics, track key metrics, and provide data-driven recommendations for enhancing member engagement and brand satisfaction.

  • Generated and analyzed monthly reports on sponsor fulfillment activities, providing valuable insights into the effectiveness of sponsorship initiatives.

  • Cultivated strong client relationships and developed and executed digital marketing strategies aligned to each client’s unique needs.

  • Harnessed existing and new relationships with current accounts to drive revenue growth in strategic areas, consistently exceeding expectations.

  • Actively participated and engaged with members on the CWN membership platform. Fostering a supportive and inclusive environment for women through discussions and sharing relevant resources.

  • Produced engaging written and visual content for newsletters, campaigns, social media, websites, and community platforms.







Encardio-rite electronics pvt. ltd

Manager

  • Managed a team to perform digital marketing.

  • Directed and served as a creative asset to a cross-functional performance-driven team of 10 people that

    augmented audience engagement by 2x.

  • Collaborated closely with design and marketing teams, contributing to the creation of visually appealing marketing content and campaigns.

  • Wrote 3+ blogs per week (such as – Type of Data Loggers and How do they work and A Guide on Structural Health Monitoring (SHM)) to boost engagement, resulting in each post receiving 200+ views.

  • Collaborated with internal teams – product management, marketing, and sales teams to identify opportunities for new features and services based on customer feedback and KPI

 

 

 

 

 

 

 


UNIVERSITY OF SAN FRANCISCO

Marketing Assistant 

  • Collaborated with the OMC marketing strategist team to implement digital marketing campaigns aimed at

    increasing student admissions.

  • Created extensive monthly worksheets comparing 2021 vs 2022 based on social media engagement,

    audience interaction on posts, website visits and hits and marketing strategies.

  • Delivered large-scale research and created marketing briefs for the University of San Francisco on

    targeting students from various community colleges for admissions.

  • Created, managed and maintained large databases like spreadsheets, document briefs and presentation

    slides for the creative team for the design implementation of posters and campaigns directed toward promoting various programs offered by the University of San Francisco.

Education

What i've studied

MA Professional Communication

University of San Francisco

2021 - 2022

Concentration - Strategic Communication
Took classes in strategic communication, crisis communication, reputation management, digital communication, research methods, internal & external communication & ethics

BA Honors English

2015 - 2018

Took classes in advanced literature, Shakespeare, contemporary writing, American literature, drama & fiction

MA Professional Communication

University of San Francisco

2021 - 2022

Concentration - Strategic Communication
Took classes in strategic communication, crisis communication, reputation management, digital communication, research methods, internal & external communication & ethics

MA Professional Communication

University of San Francisco

2021-2022

Concentration - Strategic Communication
Took classes in strategic communication, crisis communication, reputation management, digital communication, research methods, internal & external communication & ethics

BA Honors English

University of San Francisco

2015-2018

Took classes in advanced literature, Shakespeare, contemporary writing, American literature, drama & fiction

BA Honors English

2015 - 2018

Took classes in advanced literature, Shakespeare, contemporary writing, American literature, drama & fiction