About Me
Adaptation, growth, and giving back to society are my key goals. I have been on a path of self-discovery since I became a teenager. This path has had several ups and downs, leading me to find my passion for data. My path started at home, where I picked up my first paintbrush at four. From there, the several roads and highways always brought me back to it. Art is a tool for personal communication and the expression of my emotions, which naturally expanded into my enthusiasm for data.
Reflecting on my years in high school, a boarding school in Rajasthan, India, I was known for my creativity and imagination. Earlier, art was my way of expressing my insecurities. I gradually took to graphic design and photography. This motivated me to work in the real world as a freelancer; I then moved on to brand identity design and marketing. I recognized communication as an essential tool in brand building, which also made me apprehend the importance of writing as a component of communication and design. As a result, I opted to pursue a Bachelor’s degree in English.
After that, I went to work for Encardio-rite Electronics Pvt. Ltd., a geotechnical firm that manufactures sensors. My role was to develop digital media and communication for the Encardio brand. Interacting with people from various departments, teams and offices allowed me to learn about professional communication in an organization’s expansion, recognition, and management. My desire to grow this skill led me to pursue my Master’s Degree in professional communication. The entire experience of strategic planning, digital marketing, and brand marketing and analytics is something I am really passionate about.
sKILLS
professional Experience
Where I've worked
Connection Silicon Valley
Marketing & Communications Assocaite
Collaborated with cross-functional teams to make strategic plans, optimize workflows, monitor member analytics, track key metrics, and provide data-driven recommendations for enhancing member engagement and brand satisfaction
Harnessed existing and new relationships with current accounts to drive revenue growth in strategic areas, resulting in a 18% increase in ROI
Actively participated and engaged with members on the CWN membership platform. Fostering a supportive and inclusive environment for women through discussions and sharing relevant resources.
Managed CRM data, analyzed customer feedback, and created engaging written and visual content for newsletters, campaigns, social media, websites, and community platforms
Encardio-rite electronics pvt. ltd
Manager – TSD
Managed a team to perform digital marketing.
Directed and served as a creative asset to a cross-functional performance-driven team of 10 people that
augmented audience engagement by 25%.
Collaborated closely with design and marketing teams, contributing to the creation of visually appealing marketing content and campaigns.
Wrote 3+ blogs per week (such as – Type of Data Loggers and How do they work and A Guide on Structural Health Monitoring) to boost engagement, resulting in each post receiving 200+ views.
Collaborated with internal teams—product management, marketing, and sales teams to identify opportunities for new features and services based on customer feedback and KPIs
encardio rite electronics pvt. ltd
senior Marketing manager
Manager and executed multi-channel growth and product marketing campaigns.
Developed and executed comprehensive digital marketing strategies, resulting in a 17% growth in online traffic and a significant increase in lead generation.
Utilized marketing analytic tools to analyze consumer behaviour, market trends, and campaign performance, driving data-driven decision-making and optimizing marketing strategies.
Analyzed data from varoius digital platforms leading a 10% increase in conversion rates and 15% in boost in customer engagement.
UNIVERSITY OF SAN FRANCISCO
Marketing Assistant
Collaborated with the OMC marketing strategist team to implement digital marketing campaigns aimed at launching a new degree program.
Created and analyzed extensive monthly worksheets comparing 2021 vs. 2022 based on social media engagement, audience interaction on posts, website visits and hits, and marketing strategies.
Created, managed and maintained large databases like spreadsheets, document briefs and presentations
slides for the creative team for the design implementation of posters and campaigns directed toward promoting various programs offered by the University of San Francisco.